The Cycle Exchange Staff

Sales Professionals

Chris Varady

Sale Professional

NameChrisVarady

TitleSale Professional

Tenure19 years and 6 months with the team.

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Phone973-786-6966
About Chris

Chris is a New Jersey Native and lifelong motorcycle enthusiast. He began his career at The Cycle Exchange in Parts & Service before progressing into Sales and Finance.

With nearly 20 years of industry experience, Chris treats every motorcycle purchase with the utmost care, attention, and priority, ensuring a smooth, streamlined process from start to finish.

Denver B Grosse

New Inventory: Sales Manager

NameDenver BGrosse

TitleNew Inventory: Sales Manager

Tenure18 years and 2 months with the team.

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Phone973-786-6966
About Denver B

With nearly 20 years of experience in sales, I’ve built my career around helping people find exactly what they’re looking for—especially when it comes to motorcycles. As a lifelong rider with a passion for motocross, I understand the thrill, freedom, and connection that the right bike can bring.

Whether someone is buying their very first ride or upgrading to the bike they’ve always dreamed of, I’m committed to making the process smooth, honest, and exciting. For me, it’s not just about selling a motorcycle—it’s about helping riders find the perfect fit for their lifestyle, goals, and passion for the open road.

Dash

Sales Professional

NameDash

TitleSales Professional

Tenure4 years and 11 months with the team.

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Phone973-786-6966
About Dash

Dash is someone who’s always been connected to the powersports and outdoor world. With experience around dirt bikes, mountain bikes, and stand-up jet skis, there’s a strong understanding of how the right machine or gear can make all the difference. That hands-on background translates into a straightforward, helpful approach with customers — focusing on honest guidance, clear information, and making sure people find something that truly fits their needs. The goal is simple: make every customer feel confident, supported, and excited about what they’re getting.

Jay (PONY) Messig

Sales Professional

NameJay (PONY) Messig

TitleSales Professional

Tenure22 years and 5 months with the team.

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Phone973-786-6966
About Jay (PONY)

With 37 years of riding experience, Jay (Pony) brings a lifelong passion for motorcycles to every customer he meets. He has spent decades learning the ins and outs of bikes on the road, on the track, and in the garage—and he uses that knowledge to help riders find the machine that truly fits their style, skill level, and goals. Whether you’re a first-time rider or a seasoned motorcyclist, he is committed to providing honest guidance, expert insight, and a smooth, enjoyable buying experience.

Management

Mike Benbrook

Vice President

NameMike Benbrook

TitleVice President

Tenure25 years and 6 months with the team.

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Phone973-786-6966
About Mike

I'm Mike,  I've been riding since 1992, and have been with The Cycle Exchange since 2001.  I enjoy off-road riding,  riding mountain bikes and road cycling, and lately I've been getting into pre-1965 Harley-Davidsons.  My son has been riding since age four and competed in his first MX race last season at the age of 11.  If I'm not riding, there's a good chance I'm fishing.  Riding is a large part of my life, and I'm here to help others make it a large part of their life.  

John Reilly

General Manager

NameJohnReilly

TitleGeneral Manager

Tenure24 years and 6 months with the team.

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Phone973-786-6966

Barbara Nowatnick

Office Manager

NameBarbaraNowatnick

TitleOffice Manager

TenureNaN years and NaN months with the team.

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Phone973-786-6966

Support

Eric Benbrook

Transport Specialist

NameEricBenbrook

TitleTransport Specialist

TenureNaN years and NaN months with the team.

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Phone973-786-6966

Owner

Nolan Forlenza

Owner

NameNolan Forlenza

TitleOwner

Phone